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IronEra

by StrongHer

A New Era of Strength

Strength training and wellness for women 40 and beyond. Plan your week, log every set with your last numbers beside you, eat with your goals in mind, and watch your strength grow.

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No payment details are asked for: billing is not part of this first release.

Who it is for

Built for women 40 and beyond, at every level

Whether you are picking up a dumbbell for the first time or chasing a new deadlift record, IronEra meets you where you are. It never assumes what your body can or cannot do: you set the goals, and it keeps an honest record of the work.

  • New to lifting

    Clear instructions for every exercise, sensible starting points, and a record that shows each small step forward.

  • Coming back to it

    Returning after years away, an injury or a busy decade. Start where you are; your history builds from your first session.

  • Already strong

    Detailed set logging with RIR and RPE, supersets, estimated one-rep max, volume and personal records.

Product tour

Your training, your week, your progress

Plan in Calendar, log in Train and Fuel, and see your own records in Progress and Wellness.

Train

Log every set with your last numbers beside you

Build a workout from the exercise library or a template, then log it set by set. What you lifted last time sits next to what you are entering now, so progressing is a decision, not a memory test.

  • Exercise library with instructions, safety notes and alternatives
  • Large weight and rep controls you can use mid-set
  • Warm-up sets, drop sets, supersets, RIR, RPE and notes
  • Rest timer and plate calculator
  • Offline workout logging, with sync when you reconnect
Illustration. The numbers are examples, not anyone’s data.

Train · Calendar

A week that bends when life does

Schedule workouts and rest days, set them to repeat, and move a session when the day changes. If a day changes, move the workout or let it go. You choose what fits.

  • Week and month views
  • Recurring plans and rest days
  • Move a workout to another day
  • Export to your own calendar
Illustration. The numbers are examples, not anyone’s data.

Fuel

Nutrition you can trust, protein first

Search foods from USDA FoodData Central, a public, government-maintained database, and every entry shows where its numbers came from. Daily totals reflect what you logged; missing nutrient values stay clearly marked.

  • Food search, recent foods and favourites
  • Saved meals and custom foods
  • Protein, energy, carbohydrate, fat and fibre
  • Hydration
Illustration. The numbers are examples, not anyone’s data.

Progress

Strength you can see, measured more ways than one

Charts of estimated one-rep max and training volume, personal records as you set them, and optional body check-ins with measurements and private progress photos. Success is more than a number on a scale.

  • Estimated one-rep max and volume over time
  • Personal records
  • Workout consistency
  • Optional body check-ins and private progress photos
Illustration. The numbers are examples, not anyone’s data.

Wellness

Recovery, sleep and your cycle, on your terms

A quick daily check-in, sleep and symptom logs, including menopause symptoms, and cycle tracking only if you turn it on. Each part asks first, and suggestions are general wellness guidance, not medical advice.

Optional

IronEra Coach

Everyday questions, answered from your own records

An AI coach you can turn on: chat, meal estimates from a description or a photo, workout and plan suggestions, and a weekly summary. Everything it says is general wellness guidance, and you decide what to use.

Optional

Honest status

What the first release includes

These features are built on the web and in the mobile app, including Android. Store availability is still to be confirmed; no store download is offered here.

In the first release

  • An account with email confirmation and password reset
  • A guided setup: your goals, experience, equipment, schedule and the participation waiver
  • The exercise library, workout templates and your own custom workouts
  • Set-by-set workout logging with your previous performance beside each entry
  • A training calendar with recurring plans, rest days and rescheduling
  • Food logging from USDA FoodData Central with the source shown, plus hydration
  • Strength charts, personal records, body check-ins and private progress photos
  • Wellness: daily check-ins, sleep, symptoms and optional cycle tracking
  • Coaching with StrongHer coaches: sessions, and pre-session reports you can read yourself
  • IronEra Coach: AI chat, meal estimates from a description or photo, workout and plan suggestions, weekly summaries
  • Account data export, with photo details, and account deletion
  • Light and dark themes

Coming later

  • Wearable connections
  • Subscriptions and premium plans
  • Community and challenges
  • The iPhone app

Web and mobile use the same account. Create custom exercises and new workout templates on the web; the full Fuel week view and target editor are also on the web.

Privacy

Your records are yours

Strength and health information is personal. These are design decisions in IronEra itself, not promises added afterwards.

  • Your photos stay private

    Other members, staff and coaches cannot open your progress photos. Support tools allow limited account help, without access to your training, nutrition or health records. Your gym’s coaches and admins see your training and your injuries and restrictions, and your other health details only if you choose to share them.

  • Sensitive questions are optional

    Optional health answers need your permission. Withdrawing that permission deletes those answers. Progress photos have a separate permission; turning it off deletes the photos and images.

  • No advertising, no analytics on your health

    IronEra shows no adverts and sends no health information to analytics services.

  • Export or delete at any time

    Download your account records as JSON, including photo details but not the image files. There is no in-app image download yet, so keep your own originals. You can also delete your member account. See Help for what the export includes and what remains after deletion.

Our privacy policy is a draft framework that has not yet been reviewed by legal counsel. It will be completed before launch.

Start your new era

Create your account, tell us about your goals and your week, and log your first workout.

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IronEra offers general fitness and wellness information, not medical advice. If you have a health condition or are unsure whether an exercise is right for you, talk with a qualified professional first.